The 10th edition of "Consumer Laurel 2015" is behind us. ActiveJet brand turned out to be a quality leader in the category "Printer consumables", which for the seventh time in a row has won the Golden Consumer Laurel. It received 54% of the votes - this is over 40% more votes than the brands which came second (PRINTT) and third (TB).
The Consumer Laurel is the biggest survey, which has for 10 years been identifying the most popular brands enjoying the highest trust of clients. Its main value lays primarily in the confirmation of good opinion about the product, company or service. This year's votes were collected through over 1000 portals, including Agora S.A., Dziennik Gazeta Prawna and regional media. In addition the voting was also available by phone and on a website of Consumer Laurel project. The number of hits in the printer consumables category was over 3 million, which ensures very strong reliability in consumers' opinion.
- The main prize in the consumer survey is the reward for our work on improvement of offered products. ActiveJet brand won gold seven times in one of most important competitions for us, with clients being the jury. This is a reliable reflection of the situation of the consumables market, in which we maintain a position of the leader. We regularly enhance our product portfolio adapting to the current needs of clients and consumer surveys constitute major tests for us, which we have passed to date with the highest scores – said Rafał Ornowski, Representative of the Management Board of Action S.A. for ActiveJet brand.