The 10th edition of the nationwide popularity poll „Consumer Laurel Award 2015” has been concluded. ActiveJet was chosen the quality leader in the „Printing Supplies” category. It is the seventh consecutive Golden Consumer Laurel received by the brand. ActiveJet got 54% of the votes - over 40% more than the brands ranked 2nd and 3rd.
The Consumer Laurel is the most important survey in Poland and for the last 10 years it has been a reliable indicator of brand popularity and consumer trust. Most notably, its main value consists in its power to confirm the good reputation of products, companies and services among the broad community of their Polish users. This year's votes were collected by over 1,000 websites, including that of Agora S.A., Dziennik Gazeta Prawna (a renowned legal daily) and local media. In addition, votes were collected by phone and on the contest's own official website. The printing supplies category was displayed over 3 million times, which guarantees high reliability of the consumers' opinion.
"Winning the main award for the event crowned our work on improving our products. ActiveJet achieved the 1st rank for the 7th time now in one of the contests most important to us, as the Golden Laurel awarding committee are our customers. Consequently, the award is a reliable reflection of the state of the market of printing consumables and the leading position of our brand. We keep constantly expanding our product ranges and adjusting them customers' current needs, thus customer polls are an important test for our brand and we have been passing this one with flying colours so far," said Rafał Ornowski, ACTION S.A. Management Board's Representative for the ActiveJet brand.