ActiveJet products were crowned with the golden emblem of the Consumer Quality Leader programme in the „Printing Supplies” category for the third time already, proving their superiority over competitors, such as Black Point or Pryzmat. The survey was organised by the business magazine Strefa Gospodarki, a nationwide independent supplement to the Dziennik Gazeta Prawna, a popular legal daily.
The aim of Consumer Quality Leader programme is to establish the consumer's favourite brands and companies in Poland. In addition, the survey is designed to reveal why the products are considered the best and what associations the products evoke among Polish consumers, whose reasoning behind their choices is analysed for better understanding of their decisions and opinions. The survey identifies two areas: product and service awareness and consumers' loyalty to manufacturers and providers. Throughout 5 editions of the programme the research sample increased from 1,692 to 10,400 respondents.
"The fact that our brand received yet another Consumer Quality Leader title is a proof that our efforts to systematically improve the quality of both our products and services we provide bear fruit. There is no better reward than the recognition of all the work and effort that we put into becoming better and better, thus providing our customers with better and better solutions," comments Rafał Ornowski, ACTION S.A. Management Board's Representative for the ActiveJet brand.
The survey indicates that with brand awareness of as much as 43%, ActiveJet is the most recognisable brand in the market. According to participants, the manufacturer offers high quality products at reasonable prices. They also found ActiveJet products highly reliable.