The twelfth edition of the „Consumer Laurel” survey is being held. The nationwide Consumer Laurel project aims at discovering the most popular brands, products and services in a number of categories. The winner of the current one in the „Printer Consumables” was ActiveJet, and it is the 8th Golden Consumer Laurel in a row for our brand.
The Consumer Laurel is the most prominent consumer programme in Poland. Since 2004 it has been a source of knowledge for manufacturers, distributors and customers about which products are the leaders in their categories. The minimum number of votes in every category is 1000. The votes are collected through websites and by telephone polls. The top voted products are awarded a Golden, Silver and Bronze Consumer Laurels for the first, second and third rank respectively. Therefore, the Laurel award is a proof of consumer appreciation as well as a clear recommendation for other customers.
Same as in the preceding years, ActiveJet was the number one brand chosen by customers in the „Printing Consumables” category, thereby confirming its leading position in this sector.
Rafał Ornowski, ACTION S.A. Management Board's Representative for the ActiveJet brand said: "That type of surveys reassures us in our business strategy, whose main ingredients are our perfect products with unchanging, consistently high quality. – „We are extremely happy to be recognised by Polish consumers as the best in this category for the eight time already, which shows they see and appreciate the effort we invest in perfecting our products.