Activejet has once again proved its status as a leader in the alternative consumables market. Activejet brand has achieved the highest results in its category, winning the 'Internet Laurel' title in the first edition of the Polish Internet users opinion poll on products, held by the 'Monitor Biznesu' and 'Monitor Rynkowy' editorial staff.
The 'e-Quality | Internet Laurel' programme is an innovative project aimed at teasing out the best quality products of various market branches based on scientific analysis of Polish Internet resources. Using NEKST - the innovative search engine, developed by the Institute of Computer Science at the Polish Academy of Sciences - the Competition Jury analysed about 1.5 billion documents to find out which brands have been mentioned most frequently. The analysis results were tabulated, including the amount of positive comments in various social networking services, opinions on message boards, etc. That is how the jury determined the most popular brands among Polish Internet users.
In the 'Substitute Inks and Toners' category, over 555 thousand documents concerning 13 alternative consumables brands were analysed. As it turns out, 36%, i.e. over 200 thousand of them mentioned the Activejet brand. The semantic analysis of the searched content has shown that 32% of all positive opinions of substitute inks and toners referred to this brand. It means that Activejet brand is not only the most popular brand, but it also gets the highest appraisal among substitute inks and toners brands.