ActiveJet won the printer consumables category of the largest consumer programme in Poland. This nationwide survey is designed to determine the most popular products in their group. This year, ActiveJet obtained 44% of the participants votes, which is more than twice as much as Black Point, which ranked second.
"Laur Klienta" (Consumer's Laurel) is an extremely important competition for us, as it is the most reliable consumer survey in Poland. Each year, the results of the competition provide an analysis of the consumers satisfaction with products and services. That valuable feedback enables us to see whether our products are favourably evaluated by the market. This year's ActiveJet's victory proves that just as they have done over the preceding years, our customers continue to value ActiveJet products, which are usually their first choice, commented Rafał Ornowski, who represents the Board of Directors of Action S.A., the owner of the brand, in its operations related to ActiveJet.
The organisers of the survey collected consumer opinions in four different ways: by means of a nationwide telephone poll, by means of a poll among the readers of the "Rzecz o Biznesie" addition to the "Rzeczpospolita" daily at: http://www.kprom.pl/laur_glosowanie.html; by means of an online survey conducted by Agora S.A. and one available at Media Regionalne Sp. z o.o.'s online portals, such as Gazeta Lubuska, Gazeta Pomorska, Echo Dnia or Głos Pomorza.